10 Barrel Releases Good Sit Pup Ale for Dogs

There’s a reason why Dog Fancy Magazine once named Bend DogTown USA. Nearly 50 percent of Bendites are proud dog owners, many of whom make frequent visits to Bend’s dog-friendly breweries and pubs. Now, your pup can now join the festivities with 10 Barrel’s Good Sit Pup Ale (which is, of course, non-alcoholic). The glucosamine-enriched “ale” was designed with canine health in mind. Good Sit Pup Ale is now available at all 10 Barrel brewpubs, including both Bend locations, in 16-ounce cans.


Dog licks good sit pup ale from 10 barrel brewing
Courtesy 10 Barrel Brewing

Brewed with dog safety in mind, Good Sit offers an animal-safe libation that contributes to joint health and overall agility. Labeled as “tummy-friendly,” Good Sit is also helping homeless dogs—ahem, “free agents—across the region. Bend’s Street Dog Hero will receive 100% of the local net proceeds, while rescues in Boise, Portland, and Denver will receive the net proceeds from their respective locations.


Good Sit is sponsoring the “world’s first brewery-sponsored pet-athlete team” dubbed the Good Sit Squad. Pup parents can submit a video of their pet athlete performing their best trick or sport. Human athletes will assess the submissions and award four of the contestants with a year’s supply of Good Sit Pup Ale, $100 to spend at RuffWear, and $1000 cash for their fur parents (trainers).


Puppy drinks non-alcoholic good sit pup ale from 10 barrel brewing out of a water dish
Courtesy 10 Barrel Brewing

Learn more about the #GoodSitSquad challenge and Street Dog Hero dog rescue in Bend.

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Nancy Patterson of Eat Drink Bend takes a picture of beer on a table outside in Bend, Oregon.

I wanted to share more than where to eat, but what to eat. And not just what, but why? From where is the food resourced? Should it be paired with a beer, or a cocktail—and what kind? But most importantly, share the faces and tell the stories behind the people who make it all happen, showing support for small business in and around Bend.

– Nancy Patterson, Founder